“Life saving” nanotechnology fashion

Take a minute and see an amazing discovery fashion has ever seen so far within the frame of ecological solutions!
Nanotech clothing which traps and destroys airborne pollutants and purifies the air could clean up city streets and save lives, according to researchers.
The University professors behind Catalytic Clothing hope their innovation can increase life expectancy and improve air quality.
And it can be applied to almost any garment in close future it will be available on the market!
Watch the video!!!

NANO Future - Fashion TRENDSETTED

As most of the designers stay in the safety of the good old tradition, some do dear to experiment with new materials and techniques. And that's what I like to call a real designer a real avant garde and a real trendsetter.
At the time of nanotechnology materials and many new possibilities just a few dare to explore, or more or less, the ones that do have the possibility to play with these future materials. But soon to be the design will be all and only about these new materials.
But I do have to admit, I didn't expect Marks & Spencer to go out on the market with tech clothes before the most of the designers did! But no worries, fashion designers do follow, or at least try to. Far from the eyes of the mainstream and far the high street market. One of the first to get involved is certainly Angel Chang that made a kick-start collaborating with hi-tech gurus, back in the 2007, continuing with collections for 2008 but it seems that the designer is to busy partying lately the scene of NY to continue the work. The preview for the SS2011 is on but no collection on the site.
My question is, when will the designers, follow the conceptual ideas of Philips design and other companies already patented the technology for fashion. Not to mention a simple usage of smart fabrics that cant get dirty or don't need ironing, that appeared on the market from 2007. Imagine no dry cleaning and ironing, and no risk for our favorite couture to get ruined!
Guys, wake up its 2011, time to rethink design and catch the step with future and technology.

Just as an example of tech design and smart clothing are the designs of the amazing Husseyn Chalayan.
www.husseinchalayan.com

DaRousso Futumn/Winter 2010-11 Collection FUTURE ETHNO

Finally the collection is out for the public. Full article and more photos on DaRousso Blog and DaRousso Official Web Page.

Sight for the sore eyes: Mykita

It seems that all the most amazing sunglasses that appear recently on the runway have one thing in common: collaboration with the designer Mykita. 

Mykita colaborates with names like Bernhard Willhelm, Marios Schwab and Herr Von Eden. And it is more than obvious that the colaborated designs are rather unconventional. 

The most recent one that has been a beautiful surprise, featured above, the Anai, a series designed in collaboration for Alexandre Herchcovitch for his SS 2011 show.

The series was initially inspired by couple of classic frame shapes Herchcovitch always loved, as worn by the iconic architect Le Corbusier himself.

Other interesting designs by Mykita:

Who wears Mykita:

 And for the blog addicted, Mykita is blogging too, so if You like to find out more about the brand check it out.

We love Hair!!!

” I dont want to Separate Hair in Fashion, I want the two to come together ” ” I want the Hair, Make up and Fashion to Fuse Together! “ Peter Gray Hair Stylist

 Here are some amazing hairstyles I stumbled upon on the course of my research for unusual and breathtaking role-models in fashion and image making industry. Because the styling is so important in the presentation, it completes the whole picture, it can create a strong image, enhance the design or destroy it. It is a powerful weapon that can sell almost anything. 

I loved Peter Gray, a well known hairstylist that styled the modern model divas for Vogue, i-D, Numero and V magazine,  also worked on the Catwalk hairstyle for Vivienne Westwood and Badgley Mischka for S/S2010.

Another impressing hairstylist I stumbled upon is definitely Robert Maschive.

I loved also the portfolio of the Gregory Dean duo. Gregory Dean stands for Ben Gregory and Dean Beavis and represents ultimate duo with a impressive CV in fashion and image making.

I have to mention Oliver Chomienne also among the top hairstylists I liked. He has a unique style which ranges from natural beauty to one-of-a-kind pieces for high end concepts.   After years of working in some of the top salons, he is now expanding into the world of editorial hairstyling , runway work, and art exhibitions. He is known for his conceptual abilities and positive energy.

 

Addicted!

I can not really hide my enthusiasm with footwear, to be more precise, with totaly unconventional high heel footwear. Yes! Shoes may be my fetish, but what about these crazy designs? Don't You all just love them?!

Ethno trends in modern fashion history

Ethnic fashion has been and still is an ultimate source of inspiration, coming in and out of fashion countless times. Starting from the 19th century and later Jaques Ducett and Paul Poiret, the oriental Japanese style came into the fashion. Names like Jeanne Paquin, Callot Soeurs, Charles Frederik Worth, Mariano Fortuny, Madeleine Vionnet, Jeanne Lanvin, Madame Gres and others followed the early 20th centry ethnic frenzy. Even before, trough the conquests of India and Africa and the American Natives, the European culture had been influenced by the flamboyant style, new fabrics, colors, shapes, forms and motifs that opened a new chapter in prestige and luxury. Trough trade and exchange the influences mixed to create an amazing and magical fusion.

Ethnic fashion has Indeed always been extremely rich source of inspiration to the creative minds in fashion. The second half of the 20th century brought Japanese ethnic fashion to Europe trough designs of Kenzo, Myake, Kawakubo and Yamamoto translating the ethnic into modern trend.They had stirred the Paris fashion scene with their fusion collections incorporating futuristic modern vision and ethnic.
The famous Yves Saint Laurent with his exotic and wild ethnic style revolutionized the modern couture by braking out of the 60's modernist style and was the first to create the ethnic "back to nature" 70' style. In the 70's every type of ethnic image set a trend. The ethnic influence was so strong that it revived craft skills from past times and distant places. Ethnic fashion and style trends became popular due to the broader travel experience. 80's ethnic style was represented mainly in jewelery, accessories and fabric design. We all remember New Romantics and icons like Boy George and Cindy Lauper. 90's bring Chinese collars and prints, motifs for inside of garments and affordable embroidery and beedwork.

The last 10 years, fashion witnessed many ethnic inspired collections. The ethnic revives itself in fusion with other influences as fusion itself and it ranges from very light application of ethnic details to the total look as the culmination of the ethnic frenzy. After the gourmet fusion of tastes, the trend definitely passes over to fashion and the fusion of ethnic as its basic ingredient.

Author of the text: Dusanka Duric
Text is just a chapter from the DaRousso research project called Balkan Kingdom, All Rights Reserved

DaRousso in CHEW Magazine

One big apology for being late to let You know whats going on. I've been in a terrible mess with my dissertation.... But that doesn't stop things from rolling. And I'm proud to announce that our work has been published in CHEW Magazine, The red issue under the title THE PRINCESS OF THE RED KINGDOM on pages 86-91. Check it on http://www.chewthemagazine.com/. Its easy and free, just register and sign in, and believe me its spam free. It is a serious on-line magazine for fashion and art.
The Shooting took place in Greece actually tree months ago, but we couldn't announce it before the magazine was out. Even the clothes are DaRousso, not all the designs are a part of collections but were specially made for the shoot and are available upon request. The rest are mainly from the fall-winter 2009-10 collection Papermoon.

Congratulations to the whole team for creating THE PRINCESS OF THE RED KINGDOM. Thanks to Marina for wonderful Make - Up, thanks to Fenia for being patient and bringing her soul in everything she does, thanks to Liss for being so inspirational and wonderful. It was such a pleasure working with You guyz!

Fashion Invasion

Just before the DaRousso show on AXDW, we did a wonderful photo-shoot. When I say we, I mean Fenia Lampropoulou, photographer and a dear friend, and also Marina Koutsoumpa, make up artist and a friend. We were shooting with an excellent model Tyrin Achiele from Fashion Cult.

It really was hard to shoot in the rain in the cold that day. And we just couldn't call it off because it was 2 days before the Show and we needed the material for the show.

The styling of the shoot was the alien woman look: hair was shaped into the elongated profile of the extraterrestrial head shape. The face was matte and pale with flesh color rouge lips and dramatic, super eyes. Eyes had a deep distant look, somehow calm and indifferent - clean! The characteristics of the face are in the second plan, the make - up brings out the superior, strong and indifferent physics of a creature from another planet. The move and the feeling of the whole shoot was different.

I didn't wanted to follow a fashion shoot cliche. That was easy. We tried to move the philosophy behind the collection trough the actual mood of the shoot. This is why the general expression of the model is observatory, relaxed and powerless, and finally upset and angry. Just like I really picture a felling of facing the human degradation, natural destruction and economical crisis that we all witness today, and which inspired me to design this collection.

The shoot took place in nature, no industrial surrounding (been there- done that), because the nature gave the perfect frame for the whole story.
If anyone would notice that each landscape has something....... that just spoils the picture of a perfect nature balance: the cloudy sky, land erosion, metal sticks in the beach, the dry broken bamboo like plants, the tree that has dramatically shaped roots and it is growing from the side of the hill, dry, naked roots......

It is all a message to be passed, the message that fashion is not just being pretty, its not just about beauty, it is about passion and awareness, it is about passing a message. This is my fashion, right now that is how I feel. This time I designed not consulting the trends or fashion forecasts. I let myself free and I designed consulting life and world around me.
Hope You take the message.