The story

Finally the material from the "Burnt dreams" is in! The first story of our Spring Summer 2010 collection is completed. Congratulations to the whole team : Fenia Lampropoulou photographer, Marina Koutsoumpa Make Up, Liss Bouwens model and me, Dusanka Duric designer, hair and styling.

 We already talked about the inspiration on the theme and its complete philosophy in the post "Somewhere on the edge" that gave us a starting point of our story telling in hope that we'll awake awareness on certain issues around us, awareness that shall contribute to the salving the problems leading to the ecological catastrophe and to the destruction of life.

 

The story again promotes the individuality and personality, its totally against uni-formation of style and the tendency of identifying ourselves as a part of a group. Yes we all belong to a certain group, but is it really necessary to give up our personal expression  because of that? In the age of variety and no utilities why do we tend to create them? Is it a safe ground to walk on, or would we feel much more comfortable to walk proudly expressing our own individual sense of style, our personal interpretation of beauty and fashion?

Just looking into the past, when a man lived more closer to his nature to himself, can't we find many answers to our modern problems? As we reached the peak in development as a civilization, we reached the bottom of the moral existence and respect towards one another. We reached a peak in exploitation in terms of survival, where the target justifies the mean and where we stopped caring at all about anything around us.

Its like putting up a show each time we walk out on the street with the style that is not an expression of a personality but a manipulated choice by the desperate battle to make an impression and a statement. Just a step back away from the ordinary and a step further into ourselves would make more than an impression and would certainly make a hell of a statement.....